Saudi Consumer Behavior Shifting at Rapid Pace

The 2018 Middle East Sentiment Survey by McKinsey & Company highlighted the swift shift in the behaviors of Arab consumers, who have become more cost-conscious, and less brand-loyal. The report showed that over 55 percent of consumers in different Middle Eastern markets, especially in Saudi Arabia, seek opportunities to save through many creative ways and methods to lower their spending. The survey was launched last week at the Retail Leaders Circle in Dubai by Peter Breuer and Gemma D’Auria from McKinsey & Company.

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